How many times have we been at a farm show or in the farming public and asked some sort of leading question such as, “Have you ever thought about robots for your farm?” and gotten the response, “Yea maybe when they make them free!”, or “Hi, would you like to sign up for this raffle?”, and gotten, “What are you giving away? A free robot!”. Well, I am excited to share that you asked, and Lely is here to grant your wish.

Introducing: The Way to Dairy Award. From now until June 30, 2018, you can apply to win a grand prize of either a FREE Lely Astronaut or a FREE Lely Vector. In order to qualify, farms must submit the application along with an essay, two letters of recommendation, and up to three farm pictures.  Throughout the year farms will be narrowed down to four finalists. Each of these finalists will host Lely at their farm to film a video of their farming practices. After a thorough search for the best farm in North America, Lely will finally notify the winner on December 6th, 2018.

For more information, or to receive an application, please visit:                 


Can’t wait until December?

If you haven’t heard, Lely North America is running some great promotions right now that will make you think harder about robots and the future of your farm.

From Feb. 1, 2018- March 31, 2018 Lely is offering significant incentives to further increase the benefits farms receive when purchasing robots. For more information, be sure to speak to your local Lely Dealer.

Not in the market for a milking robot? From now until June 1, 2018 Lely is also running a barn products promotion. Interested in automating the feed pushing process, reducing labor and increasing dry matter intake? Act now before the promotion ends. The barn product promotion offers discounts for Lely’s entire barn product line: Luna, Discovery, Juno, Grazeway, Calm and the Cosmix.

We know times are difficult for the dairy industry and we hope to partner with you as you take a closer look at solutions that will better prepare your farm for the future of the dairy industry.



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